Fondazione Zoé

What effects will the continued stress of the recession and politics have?

The data observatory GPF (a company that studies trends in psychosocial and socio-cultural scenarios) has noted a reaction that worries me. While in fact, up to a year and a half ago the scenario presented a balance between elements of anxiety and enduring consumerism and forces that are adaptable, responsible and constructive, the last recent revelation shows a significant retreat. Commitment and openness decreased significantly in favour of an increase in anxiety and need for security and, in parallel, with a recovery in consumer avoidance research.

As if to say that the continuing state of crisis and the absence of a vision for the future is giving us a growing, widespread anxiety by seeking compensation in the media, in fashion, consumption, in short in excitement at low cost. The success of sales and promotions lived as a little “event” that triggers excitement as well as an opportunity for savings, is one example. The search for short trips and holidays on a budge but without renouncing the moment of escape from everyday stresses.
As for health it is with summer approaching that the search for beautifying and seductive products resumes with undiminished vigour: after all, the erotic game remains the privileged evasion from reality… In all due respect to the necessity of committing ourselves, us citizens, to something in order to change things: lacks participation to exchange freely with the expectation of someone who can resolve all our problems… but now that someone cannot be us.



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