Fondazione Zoé

We have learnt that the economic crisis has not stopped our consumption of cosmetics.

In recent days we have learnt that the economic crisis has not stopped our consumption of cosmetics (traditionally women but now including men too, which has grown strongly for several years now).
The same thing can be said about making trips and taking holidays (which we look for on a budget without giving up on the idea completely) and culture (books, movies, theatres especially events and exhibitions seem to be scarcely affected by the economic crisis). The moral which is drawn from this by the commentators seems to be that people, as far as economic problems go, are no longer willing to give up their methods of “self-help” and not surprisingly “I am/ You are worth it” and “Take care” belong to the marketing to cosmetics brands…. another interesting fact is that in this period of crisis donations (even text donations) have not been as affected as expected.

Here the moral that is used here is that of incipient poverty, “Everyone is in the same boat”, that we feel even more sympathetic towards each other. If that the usual commentators is that they pull all feeling “in the same boat” incipient poverty we feel even more sympathetic among us. Indeed if the economic crisis has increased of our empathy in terms of poverty without neglecting ourselves, then who knows…



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